![]() ![]() ![]() In our findings, initial perceived value of saving benefit, initial recency, and initial monetary value have significant effect to customer loyalty measured by transaction frequency and customer lifetime value. We use multiple regression method with 266 transaction data from customers who have already made at least twice transaction and joined as members for at least 4 months to predict the customer lifetime value and check the significance of its antecedents. In this paper, we will explore one of the systems of the collaborative consumption, product-service system in term of customer loyalty by using data from, a Start-Up that using this model. However, up until now the research and empirical study about collaborative consumption practice in a developing country with lower-income consumers compared to developed country is very limited. The economy model has been adapted by rising Start-Ups and enables lower-income consumers to remove the cost barrier by using access-based consumption. ![]() Finally, we suggest that mutual adaptation of BMs of platform-associated actors leads to improved diffusion of the platform offer, which also hints at the need for researchers to revisit innovation diffusion and technology adoption theories by acknowledging the importance of the BM of the offer side of technology.Ĭollaborative consumption has been changing how the people consume products in recent years. ![]() Furthermore, our study suggests that mobile payment providers need to adapt their role within the ecosystem to scale the platform, and that it will depend on their choice of scope of geographic availability. We studied how mobile payment providers engaged in innovation of their business models, and thus identified three pertaining aspects: rethinking the relationship management with retailers, creating partnerships with other actors in the payment ecosystem to complement and deliver the proposed value, and integrating and using front-end mobile technology. In this study, we take a business model (BM) perspective to understand how mobile payment platform providers go about addressing such a challenge. The power of platform business models has grown as our economies become increasingly digital, but how companies address the challenge of platform growth to achieve a critical mass of users remains unclear. ![]()
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |